And established artists can utilize them to expand their reach. Marketing giclees works for emerging artists or artists with limited experience selling their work. Giclees are an excellent way to increase sales because they allow you to offer your work at lower prices than if it were only available as a traditional fine art reproduction. Success leaves tracks - learn to find and follow them here. In 2012, I penned a definitive article for The Artist’s Magazine titled, “Are Giclees Right for You?” My efforts continue through today, helping you with advice on how to find and work with a giclee printmaker. Having it included as a North Light Book Club selection was a thrill. I began promoting art prints as a business concept in 2005 when I published the first edition of How to Profit from the Art Print Market. Finding and Working with the Right Giclee Printmaker. And as an example, you’re reading an extensive and comprehensive update to my original 2008 post providing insights and advice on how to make the most of working with a professional giclee printmaker. With giclees, artists sell multiple copies of their original artwork, making them more profitable and secure in their art business.įor those reasons, I’ve continued to write about giclee printmakers and marketing giclees over the years. Barney Daveyįine art reproductions, aka giclees, help artists expand their marketing to a broader audience with more price points and sizes. Like ebay, Etsy has a $0.20 listing fee and takes a small fee of 3.5% on any sales.Choosing the right giclee printmaker is critical to your success marketing high quality fine art prints. It is best to sell on an established art marketplace site such as Etsy. A personal website is a great tool for people to view your work, but it is not going to help you generate many sales by itself. Set up accounts on sites such as Facebook, Twitter, Pinterest, Tumblr, and Instagram, and post as often as you can. As we mentioned above, social networking sites are a great place to promote your giclee prints.
Of course, we don’t want to forget the importance of the internet when it comes to sales.
Usually print publishers will pay the artist 10-15% of the profits. Because the publishing company is taking care of all the marketing and sales, this method has the lowest percentage of profit per sale.
Print publishers are great options for getting the most sales and exposure for your prints. Usually your work needs to be framed and professionally presentable, which requires you to put forth a little more investment before selling. You can expect retail stores to buy your art at wholesale prices or sell it on consignment. Other more non-traditional venues are retail shops and specialty home furnishing stores.
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